Old Mutual Tax Free Savings Form

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Old Mutual Tax Free Savings Form

The Old Mutual Tax Free Savings Project was launched at the beginning of March 2015, as legislation was passed to allow for this savings product. The goal was to capture as much of the market as possible, early on and to provide a seamless signup that did not need finalisation elsewhere.

With a full advertising campaign to drive traffic to the page, user experience design was used to make sure the form was kept simple enough that no outside help would be needed to easily complete signup. Almost 3000 online forms were completed between June and November 2015.

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Posted on

12th August 2016