Old Mutual created a new campaign to support their Reponsible Business efforts. They have always been strong contributors in the area of responsible business but had not made the public and investors aware of it so the plan was to build a portal that showcased the positive stories that came out of their responsible investing.
My task was to design the wireframe that the website would be built around and I used a masonry layout to showcase the various area’s of focus to highlight stories in each focus area e.g. community, environment, investment. There was such great content available so it was just a matter of presenting it as filterable and shareable content.
Watch the accompanying ad here:
View the final website here: https://oldmutual.co.za/about-us/responsible-business